Even more, I could not find cards about my wife. Most of the cards were centered on the word "I" and not "you."
In other words, the cards were focused on the giver and not on the recipient. If I would have bought those cards, I would have been celebrating myself. "I" this. "I" that. "This is what you do for me." Imagine giving a person a card telling them this is what you do for me.
Are the Hallmark card writers so egocentric? I doubt if this is only true with Hallmark cards though. I believe it is a trait of our culture; we can only talk about ourselves. We are so self-focused that we cannot see and praise a person for their traits or characteristics. We cannot celebrate another person., much less God.
When people speak to me, it is almost always about themselves. When I speak to them, often they immediately respond with a story about themselves. They cannot stand listening to someone else and learning about their story. The conversation always has to come back to themselves.
We live in the world of "me." Hallmark cards reflects this. O, the anguish of card shopping when you want to celebrate someone else.